Homeflow

We’re an ambitious, driven and hard-working team who tackle interesting and challenging projects in proptech software. Guaranteed to stretch your thinking and help you learn something new.

Inbound Marketing Specialist

Homeflow are a market-leading, fast-growing, profitable, software-as-a-service (SaaS) business in the property market, and we’re looking to grow significantly over the next two to three years. We think we’re a lovely team of people with a fantastic company culture that we want to retain as we grow - ambitious, hard-working and collaborative yet respectful of work-life balance. You can expect to feel welcomed and supported by some truly talented people, in a company that is constantly innovating.

We are looking for an Inbound B2B Marketing Specialist, working remotely but based in the UK, to support the growth as the company matures. We’re looking for someone with commercial experience of B2B inbound marketing, particularly content marketing, email nurturing and SEO/website analytics, all with a primary goal of generating qualified leads. This role is currently stand-alone, but the team is likely to grow in the future. You will be working closely with various other members of the Homeflow team, including our sales team. This is a great opportunity for the right person to take on a challenging and broad role. Homeflow is operating on a fully remote basis for the foreseeable future but some travel may be required for team meetings (likely Brighton/SE England).

What will you be doing? 🚀

• Developing and implementing inbound marketing strategies to generate leads from UK estate agents
• Creating and managing content to use across various marketing channels, including website content of all types, email campaigns and social media posts
• Using Homeflow’s marketing automation tool (Active Campaign) to create and manage email campaigns and nurturing streams, including tracking on-site behaviour to trigger qualified leads
• Maximising Homeflow’s website SEO, including by tracking performance and identifying content needs, conducting keyword research and optimising content for search engines
• Managing Homeflow’s social media accounts to support the inbound marketing strategy
• Working with the sales team to align marketing and sales efforts, including supporting with sales literature and launching tactical sales campaigns 
• Collaborating with other departments, such as design and product, to create cohesive marketing campaigns
• Measuring and reporting on the success of marketing campaigns, using metrics such as leads, conversions and website traffic
• Monitoring industry trends and staying up-to-date on new marketing technologies and techniques

What are we looking for? 💡

• 2 or more years of B2B inbound marketing experience
• Very polished and accurate written and verbal communication skills
• Experience in each of the above-mentioned marketing activities with a particular focus on successful lead generation through content marketing
• Proficiency in marketing automation tools (eg, but not exclusively, Active Campaign)
• An understanding of SEO including how to create and manage content to rank online
• Experience using data to provide detailed analysis and reporting, as well as inform and drive the marketing activities undertaken
• The ability to manage multiple priorities at the same time
• Good planning and report writing skills

It would be great if you also had 💫

• Experience in property tech or SaaS
• Experience supervising or managing other team members
• A degree or equivalent higher educational qualification
• Formal training or qualifications in marketing, communications or business management

People who thrive in this role at Homeflow have a laser sharp focus on our ideal client, they are great at connecting the dots of our marketing efforts and creating lead generating content. They also embody our company values of being driven, open, polished and pioneering.